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  • SPARC Marketing Communications

Digital Marketing During Covid

The Coronavirus pandemic has impacted multiple industries, including the marketing industry. It is now extremely difficult, and in some countries impossible, to meet with people face to face. As any good marketer knows, meeting people face to face makes it a lot easier to close a deal and find new clients. However, with the pandemic, marketers need to think of alternative ways to close deals and get more interest in their products and services. Let’s take a look at some ways that you can still get your offering out to the public during these difficult times.


With the global shift across all industries in this pandemic, and the future post-pandemic, world, online interaction, whether business, communication, or marketing, has increased significantly.


Digital Marketing

As mentioned, the pandemic has shifted the whole world to move online, even more so than before. If you don’t have an online presence, then it is crucial that you start to develop one. The best way to do this is to get your business ranked on Google.


Search engine optimization and having a great website are great ways to get your business noticed by prospects. Both of these will play a critical role in increasing the amount of traffic and conversions that your website can receive.


Getting your business online might seem overwhelming at first as there is lots of information to cover and learn. If you don’t know where to start, then it would be best to consult a professional digital marketing agency. Put your mind at ease and let the professionals take care of everything for you.


Focus on Content

In order to attract a good amount of traffic, and keep them coming to your site, you need to have great content on your website. Now, not all of us are good writers, and even if we are, we might not have the time. A solution that may cost a bit of money in the beginning but will save you time and money in the long run is to hire a professional content writer. A good writer will know what tone and what words to use to get your message across the way that you want to your readers. You can either find a freelance writer or you can use content writers that digital marketing agencies provide. At least with the latter, you know that the writer can be vouched for which may save you money in the long run.


Social Media is Your Friend

Since almost all of us have to stay at home during the pandemic, your audience will most likely be on social media platforms to keep up to date with their friends. However, social media platforms are no longer used just to maintain your social life, you can also use them to market your product or service. Social media platforms allow you to target the right people with the tools and analytics solutions that these platforms have to offer. Build a community around your business by creating an Instagram, Facebook, or Twitter page and join the social media marketing community. Offer helpful advice and great content in order to start generating a loyal following.


The Coronavirus pandemic has shifted the way multiple industries engage with their clients. Digital marketing methods are a great way to expand the reach of your business and keep your brand top of mind.