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  • SPARC Marketing Communications

How B2B Marketing Helps With the Development of Brand Identity

Business-to-business marketing, also known as B2B marketing, refers to the marketing of products or services to other businesses or organizations. It does have some differences when compared to B2C marketing, which focuses more on consumers. B2B content tends to be more informative and straightforward than B2C. This is mainly because business purchase decisions are primarily based on bottom-line revenue impact. ROI is a big focus for corporate decision makers. Let’s take a look at how B2B marketing can help with the development of your brand identity and in return, your bottom-line.


A few people may have told you that you can have the best service or product offering, but if nobody knows that you exist, then your revenue won’t match the forecasted value that you have for your offering.


It’s time to get your brand noticed out there in the sea of competition. You may begin to realize that there is more money to be had when approaching organizations and businesses rather than individual clients.


Let Other Businesses Know That You Exist


By sending your pitch deck and company overview to other organizations of interest, you can make them aware that you have something great to offer. This is the first step in opening the door to large contracts with other organizations. This is your chance to make a great lasting impression. Start by sending them a little teaser of what you do and what makes you different from the rest. If the pitch worked and you get an interview or call with the business, you can go into more detail and create that lasting impression.


More Doors Will Open For You


Letting businesses know that you exist will indirectly let other businesses know that you exist. If you succeed in making a great impression, your existing clients may introduce you to their contacts. These references will continue as time goes on. Before you know it, your network and client base has grown significantly in size.


Expand Your Customer Base


Depending on the service or product that you offer, you may be introduced to a customer base that you once didn’t have access to initially. A classic example is a software development business that can develop software for many purposes. By talking to other businesses, they may want to utilise your service in a product offering that they want to introduce to the market. This new offering that you’ll be asked to join will grow your customer base.