Image by Sincerely Media
  • SPARC Marketing Communications

New Marketing Trends 2021

Updated: Aug 18

In the year of 2021, nothing is considered ordinary. That includes new marketing trends that have been discovered for multiple purposes.


Community


One of them includes the creation of new content communities. For example, with the rise of the Slack community across tech and the focus on professionalization in marketing during the pandemic, building communities has been a push for marketing teams all year. But building communities specifically around content sharing and creation will allow marketing teams to continue to expand their reach, even with fewer resources.


Original Video Content


Another marketing trend includes businesses/organizations going live on social media platforms and/or organizing webinars. For example, since many things can’t be done online, including University campus tours and Q&A’s, Universities have organized online webinars to be watched. This can help them maintain their platform and modify their usual university information sessions. Video is a quick and effective medium to communicate your message and educate your audience. Consumers want to get information/learn quickly and there’s no better way to do so than with the help of video marketing.


Furthermore, some trends never go completely out of style but fall in and out of focus. For fashion, it’s corduroys. For beauty, it’s blue eyeliner. For content, it’s SEO. SEO stands for Search Engine Optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.


Lastly, a common trend in 2021 is improving content experience. How you interact with content is just as important as what content you interact with. That’s why a focus on content experience is going to be a key content marketing trend, whether it’s new, interactive content or better and improved UX. Let’s take Pat Flynn’s learning pages as an example. They include not only text content, but courses, webinars, videos, podcast episodes, and tactical calls-to-action sprinkled throughout. If brands aren't already creating content silo pages like this to drive leads, they need to start right now.