The Three Traditional Approaches to Marketing
Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue.
Let’s start with Direct Sales. Direct sales involve the marketing and sale of products and services directly to consumers, but not from a fixed retail location. Often, individuals involved in direct sales will prefer to go to their prospective clients to meet them face to face; he usually takes place at their house, workplace, etc. Direct sales can also be done through a phone conversation.
Next, we will touch on Direct Mail. Direct mail marketing creates awareness of a product or service through postcards, letters, flyers, brochures and other printed pieces sent through the mail. This type of marketing is targeted at a specific group of people. Direct mail marketing can be expensive: a business must pay for the design and printing costs to send the direct mail pieces, as well as the postage.
Lastly, we will go over the importance of Print as a traditional marketing approach. Print marketing creates awareness of a product or service through ads in a newspaper, magazine, Yellow Pages, billboards, etc. Print marketing can be targeted (such as a local Yellow Page ad) or can be broad (an ad in a national magazine or newspaper).
These are the three commonly known traditional approaches to marketing. It can be a great way to get started with traditional marketing.