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  • SPARC Marketing Communications

The Top Benefits of SEO

Search engine optimization, or SEO, is the practice of improving a website in ways that help it rank better when web search queries are made about specific words or phrases. It is important that businesses implement search engine optimization techniques into their websites as it will expand the reach of the business to their prospects. The internet is global and millions, if not billions, of queries are made daily. SEO is a great technique to establish your online presence, which is a must for businesses in today’s economy. SEO comes with a list of benefits, and in this post, we will take a look at a few of them.


SEO Targets Quality Traffic

Traditional “outbound” marketing methods are not as efficient as SEO, and let’s take a look at why.


Firstly, traditional methods involve calling, or emailing, or using interrupting ads. This is irritating to the majority of the public who don’t want to be interrupted by “spam”. These methods have a low success rate and could end up bothering those that you make contact with, potentially pushing them away.


Secondly, you may be calling or emailing someone who has no interest in what you’re offering. This could just be a waste of time, especially since you might end up calling someone who may be interested but you caught them at a bad time.


SEO makes sure that the right people see your offering at the right time. This is because they are submitting search queries and looking for information in their own time.


You Don’t Need To Pay For Ads With SEO

Google’s organic rankings are based entirely on what its algorithm determines to be the best result for a user’s query. So, if you have created a web page that the algorithm deems worthy of all search queries related to the content on your web page, you will get more traffic to your site.


This can work out to be a lot cheaper than paid advertising. You will score more clicks for a couple of months for free, and Google’s organic algorithm will do all of the advertising work for you.


SEO Gets More Clicks Than PPC

PPC ads are ads that appear above the organic rankings. Although it is recorded that PPC ads result in 71.33% success of searchers clicking the ad. Users are more comfortable clicking web pages that Google’s organic ranking algorithm recommends. It is difficult to say why this is so. Perhaps it is because subconsciously users know that advertisers are paying more for generic recommendations than someone would pay for PPC ads, and value that more.


Search engine optimization, or SEO, is the practice of improving the search ranking of your web page. This is achieved by incorporating certain methods of updating the meta data in your web pages as well as creating links from and to other sites with good authority. It is a lot more effective than PPC or “outbound” marketing as it targets people that will actually have an interest in the content that you’re offering. The effects of long-term SEO can help you triple your traffic and impressions over time.

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