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  • SPARC Marketing Communications

Traditional Marketing

Tips To Help Your Business !

We’ve discussed a lot of things for digital marketing but let’s switch the topic for a while. Here are some traditional marketing tips for you. Firstly, the importance of phone calls goes a long way in traditional marketing. Despite the shift toward digital communication in recent years, studies show that consumers still prefer phone calls over emails and websites when discovering businesses. When it comes to client communication, marketers might opt to pick up the phone instead of sending an email. Secondly, Face-To-Face meetings are beneficial for any marketing company. Why? It helps your potential client get to know you on a personal level, attach a face to your name and therefore, is a lot more comfortable talking to you. Virtual meetings are becoming more popular these days and serve as great alternatives to in-person meetings. They offer many of the same benefits and can help build trust with leads and customers. Thirdly, many people assume that direct mail is over since the introduction of digital marketing. However, direct mail is trending now more than ever. The key to this marketing tactic is to only send direct mail to existing customers or people who have shown a high interest in your company. This way you save money and get a surprisingly high ROI. Overall, as popular as digital marketing is, traditional marketing has made its comeback. Now, you see many popular celebrities using traditional marketing to reach their audience effectively. Sending out invites, doing in person car wash invites, etc. These are all part of traditional marketing; it helps add a personalized feeling for the audience.